Domains

Choose and connect a domain for your online shop

Choose a webshop domain, compare .nl and .com, connect your store platform and preserve business email.

Reviewed and updated:

Choose and connect a domain for your online shop: overview showing Domain, Store platform, Separate email

Your shop needs an address customers recognise and remember. The domain can be registered independently and connected to your chosen ecommerce platform.

Match the name to your range

A product name can be immediately descriptive but may limit a growing range. A brand is more flexible. Keep the shop name and email sender consistent so buyers recognise order messages.

Connect the shop without breaking email

Follow the platform’s exact A or CNAME instructions for the root and www. Preserve MX records if email remains elsewhere. Compare a record-only connection with a full nameserver change before switching DNS providers.

Choose and connect a domain for your online shop: workflow showing Domain, Store platform, Separate email
Domain → Store platform → Separate email. Illustration: nlnamen.nl editorial team.

Use one main address

If you register .nl and .com, choose a primary store address and redirect the other. Separate country stores need deliberate language, delivery and pricing choices, not merely different extensions.

Your practical checklist

  • Test the name in an order email.
  • Preserve existing MX and TXT records.
  • Follow platform DNS instructions.
  • Choose one primary domain.
In practice
A store can use one website provider and another mail provider. Changing a website A record need not affect mail, while replacing nameservers can.

Sources and further reading

Registration rules and provider functions can change. Check the current requirements for your domain before ordering or changing services.